Trigger Networks has been selected to design and deploy a business management solution for one of China’s leading event planning service providers using NetSuite’s cloud platform.

The company, which manages events for high-end hospitality customers, luxury brands and Fortune 500 companies across China, chose NetSuite after concluding that its cloud platform was best positioned to help them multiply annual revenues over the next 5 years. NetSuite will help them achieve ambitious growth goals with a comprehensive solution including the following capabilities:

• Systematic management and recording of all customer data, including consolidated records of all sales activities and transaction data for multiple sub-customers across different regions
• Centralization of contact information to mitigate the effect of sales staff turnover on contact relationship management
• Tight integration with cloud-based file management systems to increase the efficiency of pitching to new and existing clients
• Sophisticated segmentation of customer records to facilitate highly target email marketing campaigns and BI analysis

One of the major advantages of NetSuite for this customer was its capacity to support business requirements beyond its near term needs, which focus on CRM and contact management. Unlike point CRM solutions like Salesforce or Zoho, NetSuite eventually allow the customer to manage each of their core business processes on a single platform without needing to integrate disparate business systems. Planned future phases include:

• Vendor and purchase order management to ensure full visibility on all transactions with local vendors in each regional office
• Sales order and invoice management implementation
• Automation of finance management processes

NetSuite will also allow the company to deploy business management systems instantly for planned future office locations throughout Asia